Just as entrepreneurs adapted in the wake of the Dot-Com Boom (and bust), so too have smaller breweries learned from others mistakes, and continue to find a broad audience. But how?
Hey, it’s American Craft Beer Week… I remember when that seemed like an exciting proposition. The notion that everyone around the country was going out and celebrating locally brewed craft … Continue Reading American Craft Beer Week: Is the Thrill Gone?
It’s been quite a week … and for me, in an unexpected way, it’s been filled with Lagers. Yes, not a normal week at all. This is not to say … Continue Reading The Craft Lager Has Arrived
It’s been intriguing to watch the revamping of Widmer Brothers brand lineup and their operations in general over the past few years. Of particular note, the prioritization of the Innovation … Continue Reading Widmer’s Hefe X Released as Part of Portland Pub Series
Last night I had the pleasure to sit in on a panel discussion, focusing on how the media covers the brewing industry, specifically within the realm of Portland. Moderated by … Continue Reading Commentary: The Power of the Beer Press
Between now and April I will be writing 3 to 4 blog posts a month, as part of my full time job at a local craft beverage software company. And … Continue Reading Buzzwords, Branding and You